Students of the Faculty of Marketing - International Business learn the importance of digitalization in business.
- 03/04/2023
On March 23rd, the Faculty of Marketing - International Business, Ho Chi Minh University of Technology (HUTECH) cooperated with KAR Group Joint Stock Company to organize the Workshop "Digitalization in business - Potential career opportunities for students." ‘Gen Z” at Saigon Campus aims to help students understand the importance of and development trend of digitalization in business. By properly orienting themselves, students could pursue and constantly strive to realize future goals.
The Workshop brought a lot of helpful information for students.
Attending the seminar on the guest side were Mr. Le Vu Hoang Lan, CEO and Founder of Digital Platform Solutions Vietnam (DSV), Mr. David Nguyen - Director of E-Commerce Strategy in North America of VV Technologies Canada, Mr. Nguyen Thanh Kha - General Director of KAR Group Joint Stock Company, Mr. Le Quoc Thieu - Service Development Director of KAR Group Joint Stock Company, and Ms. Le Thi Thanh Phuong - Representative of IELTS Fighter companion.
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Representatives of involved parties attending the program
In the opening speech of the program Assoc. Prof. Dr. Nguyen Phu Tu - Dean of the Faculty of Marketing - International Business shared: “Digital and digitization play a significant role in the development of businesses, especially those operating in the field of Marketing - Business. The international community must also grasp the digital change to apply and manage effectively.” Furthermore, he expressed the hope that with the motivating input from the speakers, students would understand the importance of digitization and grasp new technology trends.
Assoc. Prof. Dr. Nguyen Phu Tu hopes students will gain much new knowledge through the Workshop
At the seminar, speaker David Nguyen shared with students the development of the thinking behind and progress in the implementation of digitization for strategizing, for the analysis of the market situation, for the identification of competitors and measurement of customer satisfaction with a product, service, or brand, etc. This information has helped students have an overview of the market and better understand how to develop brands and products and offer services that can reach consumers quickly and efficiently in the 4.0 period.
Sharing about growth thinking and success in the digital economy from speaker David Nguyen
In addition, students also learned about the concept of the marketplace from speakers Le Vu Hoang Lan and Dr. Nguyen Tien Thanh. According to these speakers, to succeed in business it is necessary to clearly define goals and determine the desired direction. These things should then be combined with appropriate digital applications, etc. By following those ideas the speakers gave assurance that reports of the achievements of entrepreneurs would be heard. These guests covered topics ranging from embracing digitization to career opportunities in the field.
Speakers share a lot of experiences and knowledge with students.
The speakers also answered students' questions clearly, motivating them to define and attain their goals.
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Students listened attentively and asked many interesting questions during the program.
Accompanying students in the program were Dr. Kieu Tuan - Secretary of the Party Committee, Standing Committee of the University Council, and Dr. Nguyen Xuan Hoang Viet - President, Dr. Bui Van The Vinh - Vice President, leader of the Faculty of Marketing - International Business and other departments in the university.
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News: Anh Hào
Photos: Chí Nguyện
Office of External and Public Relations
Translators: Vy - Ms Cynthia
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